Steven Abram
Vice President of Innovation
SirsiDynix
Robert Molyneux
Chief Statistician
SirsiDynix
This presentation will report on the major project to develop a North American database of library user measures and use profiles. The first iteration of this project is the collection of billions of user statistics for OPAC, web and third party searches for public libraries across the U.S. including U.S. census, NCES, IMLS, GIS, and other important data sets. The project will be expanded to Canada in 2006. This Normative Data Project for Libraries is a partnership between SirsiDynix and Florida State University. A scholarly normative data project is planned for 2006 and Stephen and the presenters will report on plans for this exciting project to build a databank and analysis tool to measure the success and progress of scholarly library initiatives. In addition, they will highlight the results of the Personas Project research, a major national focus group using mass narrative techniques to discover the deeper reasons for end user and librarian search and information behaviors.